What we're working on

Policy Initiatives

The Main Street Alliance of San Diego is the region's direct voice for business, advocating with its members at all levels of government.  We work together to create direct opportunities for business owners to speak for themselves, advancing public policies that are good for our businesses, our employees and the communities we serve. We advocate for economy-boosting investments that support the Main Street customer base, fair rules of the road, and a level playing field for small businesses to compete.

MSA SD's advocacy includes investing regional resources in all San Diegans, healthcare, access to small business capital and immigration.


Hate Has No Business Here

The member businesses of the Main Street Alliance and our fellow small business owners throughout the country are deeply disturbed by hateful rhetoric and violence aimed at our Muslim and Arab community members, at refugees fleeing violence, at immigrants, at women and at people of color in our communities.  This swell of hate and fear permeating our national dialogue both during and after the most recent election is dangerous. We believe it must be met head-on with clear statements of principle from local business owners because we are leaders in our communities...


San Diego County Budget

The reality of San Diego County’s budgetary situation differs greatly depending who you ask. A report by the Center on Policy Initiatives shows a budget reserve of almost $2 billion, a number that’s grown by over $1 billion during the recession. 

In that same timeframe, the lives of the city’s small business owners and residents have been growing increasingly difficult. Main Street Alliance members see the value that key public investments through the County’s budget bring to individuals and families. The beneficiaries of this support from the County are their customers and neighbors; when customers’ disposable income increases, Main Street’s bottom line and its communities directly benefit. This is why maximizing the existing County’s resources - and not asking to spend resources on new programs - is a key, fiscally responsible priority for member businesses.

Click here to download our report

Access to Capital

Main Street Alliance members are working to create a new ecosystem for doing business in San Diego, where value is defined more broadly than just a return on investment.

Lack of access to capital hurts small businesses, which ultimately hurts job creation in local economies. Reduced access to capital drives owners toward debt, especially obligations owed to predatory online and (as yet) unregulated lenders. Financial trouble brings business closure, along with personal ramifications for the former business owner, such as bad credit, property foreclosure, loan default, or bankruptcy. The risk of entering into untenable financing arrangements is especially high for marginalized business owners seeking capital.



Immigrants give more than they take. It's from that simple starting point that we can craft policies that recognize the importance of immigrants on our local economies. How San Diego leads and coordinates immigration policies across its cities matter since all are directly affected by them.

Across San Diego County, the economic impact of immigrants in San Diego is undeniable: almost $17 billion in spending power, over $6 billion in taxes paid, and over 65,000 entrepreneurs. Working together to create an inclusive economy is the way forward.



Access to a good healthcare system is critical for small businesses - for their employees and for the business's’ bottom line. This is why we care about supports that help people with their healthcare costs. This translates into more disposable income that customers spend at our local businesses. It’s why we believe supporting programs at the federal and local levels are critical to our businesses' success.


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